A NEW ANGLE
For Promax’s 2016 event they wanted to shake things up a bit, and create an experience that reflected the big changes happening in the broadcast industry. To this end they came up with the theme ‘The New Normal’, and we were approached to produce a comprehensive branding package for the event that brought to life the new direction.
HIJACKING THE CONFERENCE
We played directly upon the idea of a hijacked signal – a rogue online broadcast that has interrupted Promax. We used signal noise and custom image distortion to signal the ‘invading’ message – the New Normal brand appears in an area of flux that pops through the background imagery. The New Normal brand is integrated with the existing Promax brand framework in such a way that it partially obscures it. We had to carefully balance things so that it didn’t become too much, but we were not afraid of directly messing with the Promax branding where it seemed effective to do so.
The event was a great success, drawing over 400 delegates from across the broadcast industry and featuring talks from creative, marketing and tech experts from BBC, ITN, NBCUniversal International, Channel 4, Facebook, Amazon Video, VICELAND, Man Made Music, MiMo Brands and Laduma. The brand was comprehensively applied across digital and print mediums around the conference and created a really strong and memorable identity for the event.
Few designers are as good as these guys.
Their response to a brief is deeply thought through and always finds the sweet spot.
The process is collaborative and the results deliver, not just in terms of execution excellence, but in creating solutions that have impact and communicate effectively.