Our clients are often faced with the task of having to impart complex information and in today’s over saturated market is can be a challenge to get your point across and for people to fully understand your message.
Thats where infographics or ‘storytelling in motion’ as we like to call it, can be an effective solution.
Infographics provide an opportunity to impart lots of information in a way that maximises impact and, crucially, recall: When you combine multiple sensory inputs, you have a tool that is far more effective at engaging with viewers than traditional approaches. A clever combination of motion, sound and a smart script has a much better chance of resonating with your audience.
When executed successfully they have the power to turn complex messages and ideas into engaging stories, expressed in a way that allows us to inform, educate and inspire. They can also be fun, memorable and have the power to build an emotional connection.
ENGAGE & INSPIRE
Infographics that also genuinely achieve marketing objectives have a clear defined purpose from the outset and take the viewer on an engaging journey. Your viewer should come away with a lasting impression that builds meaning, purpose and more importantly builds a connection to your brand and your message. They’re not only great for building brand awareness, they’re also great for sharing through social media, increasing their potential reach exponentially.
We’ve amassed a huge portfolio of experience in infographics over the years and understand the important role they can play in telling your story and communicating your message. We’ve added a few of the more recent projects we have been working on for you to view.
B2B MARKETING FILM
Explainer film created for Unisys, designed to convey their people focused approach to business and delivering solutions that meet the needs of their clients.
The film builds upon the tagline ‘Power To Your People’, highlighting their dedication to providing a service which maximises the productivity of a company’s workforce.
TELEGRAPH MEDIA GROUP
Promotional film highlighting unique capabilities in harnessing data to build an intimate profile of customers, which intern can be leveraged to create stronger, more meaningful relationships.
Film was designed to convey an ability to build accurate pictures of people, through the arrangement and management of data.
B2B MARKETING FILM
A branded infographic film built to highlight Southern Water’s operational processes and outline their strategic plan for a more connected information management system.
A key objective of this film was to humanise the process and to capture the positive impact these changes will have on their customers.
TVC for Russian Railways pioneering transport project connecting Europe to Asia through the trans-eurasian corridor.
Stretching from Hamburg to Shanghai, the new rail link will bridge the gap between continents and create unprecedented economic opportunities.
B2B MARKETING FILM
Infographic marketing film for the world’s largest dairy co-operative FrieslandCampina, showcasing their unique strategy for business.
Film follows a single animated line, conveying the interconnected nature of their operations and its ability to add value to their people.
Promotional film for Hunters Furniture Company. Hunters specialise in providing bespoke furniture solutions to meet the needs of their clients, with the film helping to communicate that message to their audience, in conjunction with their newly relaunched website.
Introductory film for Foosle, a new recruitment agency, to showcase its unique approach to the recruitment process.
Foosle’s approach is reflected in its brand positioning ‘People, Not CV’s’, with a more personal and direct path of communication between potential candidates and employers.
This project was designed and produced whilst working at TILT Design.
Animated sequence created for the Financial Times designed to bring to life an article by Martin Wolf, the FT’s chief economics commentator, as he explains why trade imbalances matter. The animation created the opportunity to help convey a complex argument in a playful yet comprehensive manner.
INFOGRAPHIC FILM PACKAGE
We created a series of animations for the FT to help explain some key financial entities such as, government bonds, hedge funds and derivatives. The animation led to higher engagement with younger audiences and a positive upsurge in discussion and comment on social media.
The HelloYes team were friendly, professional and responsive. They worked hard to understand our needs and they delivered an exceptional product.