CHEP is one of the world’s leading logistics solutions companies specializing in the management, packaging and transport of goods across the globe. Working within industries such as aerospace, automotive, catalyst & chemical, consumer goods, fresh food and manufacturing, CHEP facilitate and manage some of the world’s most complex and efficient supply chains. CHEP wanted to create a package of content that would build awareness towards their offering and position CHEP as an industry leader that could enable change.
Working with Brand Impact Group we created a package of content, including impactful animations designed to convey the principles of their business in an engaging and insightful manner, that would connect with CHEP’s customers and increase sales. Working within an extremely complex, multilayered industry we felt it was important that the creative solution allowed CHEP to communicate with clarity.
BRINGING CLARITY TO THE COMPLEX
Building on their new branding, we felt it made sense to utilise a language which is iconic and very direct in what it is communicating. Rather than being a comprehensive translation of their business these worked as visual signposts that aid the viewer’s comprehension of the message. This approach distills the messages down into a very clear, eye catching and memorable end product. Often there is a desire to over communicate however too much detail can over complicate and confuse, rather than add value.
GETTING IT RIGHT
Our creative solution was deployed across a myriad of platforms, and was used for videos, presentations and print applications. The content package was extremely well received and continues to inform CHEP’s visual communications.