Established in 2012, Above+Beyond quickly rose to become one of the UK’s leading advertising agencies, priding themselves on their rapid response model and unique modular approach to creative development. Their launch brand served them well until 2014, when they felt it was time to inject some freshness and evolve the identity into something befitting of an agency ranked as 54th in the UK.
EVOLVING THE MARK
The current identity, while providing a solid base from which to evolve, was felt to be overly bold and monochromatic, and not reflective of the character the agency had evolved. It was decided that some colour and friendliness was needed, to bring a little more energy and lightheartedness to the brand.
PLAY + ADAPT
The mark featured a set of clever arrow devices embedded in each word, visually signifying ‘above’ and ‘beyond’ – this was a nice touch and something we felt was worth retaining. What became really interesting was when this device was pulled out and allowed to function on its own – becoming a badge or corner pin. The wordmark itself was significantly thinned and rounded corners added to soften it up a bit. The distinctive green and pink colour pairing was settled on after much experimentation as it, in addition to being striking and bold, had just the right amount of playfulness.
TO THE WEB AND BEYOND
The brand package created was comprehensive and we worked closely with Above+Beyond to apply it consistently across stationery, signage, online and social media. In addition to an update to their identity, Above+Beyond also needed a brand new web presence that effectively showcased all their fantastic new work. The website was designed with mobile in mind, and as such was designed to be fully responsive.
It has been my pleasure to work with the guys at HelloYes since they started the business. I’m happy to say we were one of their first clients and continue to enjoy a rewarding and ongoing relationship.
In a world where budgets and deadlines are increasingly challenging, it’s good to know we have a dependable partner & a competitive resource to deliver top notch work…and they are jolly nice chaps too!